In our concept for the brand of Enjoy Swansea Bay we have drawn on the verve and personality that the area inspires. It’s a part of Wales steeped in tradition, blessed with an abundance of charisma in its population – where the dramatic fabric of the landscape, and the post industrial culture has conspired to shape the characters who populate its coastline and countryside. Our identity for Enjoy Swansea bay sought to reflect this collision of nature and performance. It’s clipped and human aspects represent art and industry, expressed together in a rallying cry to seize the moment.
The Enjoy brand was developed to give a synergy and continuity with the national marketing of Swansea and the visitor experience when they arrive.