ATiC is an integrated research centre, putting user-centred thinking and strategic innovation tools into practice in our cutting-edge User Experience research facility in UWTSD Swansea’s Innovation Quarter. ATiC works with private industry, the UK’s National Health Service, research charities, and academic partners to help develop innovative products, services and systems in the health and wellbeing sector.
Having a close relationship with UWTSD for many years, the Directors at ATiC approached Kneath Associates to help them develop a brochure that would serve to promote the new facility to local, national and international sectors. We worked with the ATiC team to tell their story and outline the many potential social and product development benefits their talented team and state of the art equipment can provide. The final brochure took the form of a 44 page brochure, with the challenge of representing the information in three languages.