Minna’s subscription management tools embedded in digital banking channels connects issuers, merchants and consumers together to enhance the customer experience, reduce operational costs, drive engagement, and increase retention and lifetime value.
Kneath Associates worked closely with Minna’s new business team to evolve their existing brand to enhance their market position. Along side fresh brand guidelines, we created tailored presentation templates, client targeted factsheets, industry conference display graphics, LinkedIn assets and online banner adverts. To add traction to Minna’s offering we also developed a series of reports in partnership with FT Strategies with analysis on the subscription economy.
Minna Technologies was successfully acquired by Mastercard and are now known as Ethoca.