Swansea Arts Weekend is a showcase of creative arts, celebrating local and international artists, performers, and creatives in South Wales. The event offered a wide variety of shows, interactive experiences and fun activities across many of Swansea’s attractions, art galleries, event spaces and entertainment venues. We were commissioned to develop a cohesive and compelling visual identity for Swansea Arts Weekend reflecting the diverse and inclusive nature of the event. The overarching brand was also required to compliment the individual activities Olympic Fusion, Swansea Fringe and We Are All Artists. The project assets included a complete branding guidelines document, print-ready promotional materials, digital assets for social media, website and email campaigns as well as signage, staging and wayfinding materials.
